Products related to Brands:
-
Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology
The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector.These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.
Price: 90.50 £ | Shipping*: 0.00 £ -
Innovation in Music: Technology and Creativity
Innovation in Music: Technology and Creativity is a groundbreaking collection bringing together contributions from instructors, researchers, and professionals.Split into two sections, covering composition and performance, and technology and innovation, this volume offers truly international perspectives on ever-evolving practices. Including chapters on audience interaction, dynamic music methods, AI, and live electronic performances, this is recommended reading for professionals, students, and researchers looking for global insights into the fields of music production, music business, and music technology.
Price: 56.99 £ | Shipping*: 0.00 £ -
Lifestyle Brands : A Guide to Aspirational Marketing
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands?These brands are able to maintain a relationship with their clients that goes beyond brand loyalty.This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Price: 54.99 £ | Shipping*: 0.00 £ -
Living Brands
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer.It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life.With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.
Price: 13.99 £ | Shipping*: 3.99 £
-
What are British fashion brands?
British fashion brands are clothing and accessory companies based in the United Kingdom that are known for their high-quality, innovative designs and craftsmanship. Some well-known British fashion brands include Burberry, Alexander McQueen, Vivienne Westwood, and Stella McCartney. These brands are often associated with luxury and high fashion, and have a strong presence in the global fashion industry. British fashion brands are known for their classic and timeless styles, as well as their ability to push boundaries and set new trends in the fashion world.
-
What are Russian fashion brands?
Russian fashion brands include Gosha Rubchinskiy, known for its streetwear and collaborations with international brands; Vika Gazinskaya, which offers feminine and whimsical designs; and Walk of Shame, known for its contemporary and edgy aesthetic. Other notable Russian fashion brands include Pirosmani, Alena Akhmadullina, and Igor Chapurin, each offering unique and innovative designs that have gained recognition both in Russia and internationally. These brands showcase the diversity and creativity of the Russian fashion industry.
-
What are Japanese fashion brands?
Japanese fashion brands are clothing companies based in Japan that are known for their unique and innovative designs. These brands often blend traditional Japanese aesthetics with modern trends, creating a distinct style that is popular worldwide. Some well-known Japanese fashion brands include Comme des Garçons, Issey Miyake, and Yohji Yamamoto, which are celebrated for their avant-garde approach to fashion. These brands have a strong influence on the global fashion industry and are highly regarded for their craftsmanship and attention to detail.
-
What are Saxon fashion brands?
Saxon fashion brands are clothing and accessory brands that are based in Saxony, a region in eastern Germany. These brands often reflect the unique cultural heritage and style of the region, incorporating traditional craftsmanship and design elements into their products. Some well-known Saxon fashion brands include August the Label, Lala Berlin, and Wunderkind. These brands are known for their high-quality materials, attention to detail, and innovative designs that appeal to a modern, fashion-forward audience.
Similar search terms for Brands:
-
Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture.This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society).In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books.As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport.Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them.It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing.As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Price: 49.99 £ | Shipping*: 0.00 £ -
Purposeful Brands : How Purpose and Sustainability Drive Brand Value and Positive Change
FINALIST: 2024 International Book Awards - Business: Marketing & AdvertisingDrive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors.Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives. Written for branding, marketing and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. Featuring original research, case studies and examples from leading brands including Abercrombie & Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability.It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.
Price: 21.99 £ | Shipping*: 3.99 £ -
Brands and Branding : Strategy to Build and Nurture Brands
This volume examines the importance of strategic brand imaging and brand management.It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy.The book presents a practical perspective on building brands through social media and using artificial intelligence technologies.Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers.This book is a guide for readers and professionals who are interested in all aspects of branding and brand building.It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals.It will help them understand fundamentals and practical application of brand management.
Price: 39.99 £ | Shipping*: 0.00 £ -
Communicating Fashion Brands : Theoretical and Practical Perspectives
This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice.The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands.The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences.With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century.From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.
Price: 36.99 £ | Shipping*: 0.00 £
-
What are unknown fashion brands?
Unknown fashion brands are those that have not yet gained widespread recognition or popularity in the fashion industry. These brands may be newer or smaller, and may not have the same level of visibility as more established fashion labels. However, unknown fashion brands often offer unique and innovative designs, and can be a great way for consumers to discover new and emerging talent in the fashion world.
-
Which brands offer fitness clothing?
There are several brands that offer fitness clothing, including Nike, Adidas, Under Armour, Lululemon, and Reebok. These brands are known for their high-quality, performance-driven activewear that is designed to enhance athletic performance and provide comfort during workouts. Whether you're looking for running gear, yoga attire, or gym clothes, these brands offer a wide range of options to suit different fitness needs and preferences.
-
What fashion brands are similar in style to British fashion brands like Ben Sherman?
Fashion brands similar in style to British brand Ben Sherman include Fred Perry, Pretty Green, and Baracuta. These brands are known for their classic, timeless designs with a modern twist, and they often incorporate elements of British mod and rock 'n' roll culture into their collections. Additionally, brands like Merc and Lambretta also share a similar aesthetic, with a focus on tailored, vintage-inspired menswear.
-
What are your favorite fashion brands?
Some of my favorite fashion brands include Zara, H&M, and Nike. I love Zara for its trendy and stylish clothing, H&M for its affordable and versatile pieces, and Nike for its high-quality athletic wear. These brands offer a wide range of options for different styles and occasions, making it easy to find something that suits my personal taste and needs.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.